Since I opened the doors to my indoor playground in early 2016, I have had hundreds of prospective owners reach out to me asking to “take a quick look” at their business plan. Now, not all of them have gone as in-depth as I did when creating a business plan, but most business plans are major documents that take a great deal of time to review.
While I no longer offer one-on-one consulting because I have chosen to dedicate my time and energy towards helping my Play Cafe Academy...
If you've been keeping up with my weekly blogs or watching me over on YouTube for a while, you know that I tend to talk about opening a profitable indoor playground-- my recommendations based on what we did right and what we did wrong with Climbing Vines Cafe & Play.
Today, I really wanna take a step back and share a little bit about why I create this content and began Play Cafe Academy. (My paid program where I teach people step-by-step how to open an indoor playground and also hold...
At Climbing Vines Cafe & Play, we offer a variety of services from classes and camps to open-play and private events. It’s our adult and child-friendly birthday parties, though, that we have chosen as our focus.
While we, of course, put time and resources towards making each aspect of our business the best it can be, I have found that having one primary focus helps us best serve our customers. Having one top priority has also helped our indoor playground stand out against our local...
One of the most common questions I get from my students inside Play Cafe Academy and from prospective owners inside my inbox is: how do we make money? So, variations of this question might be, What are our revenue streams? How do they compare to one another? Is there a “right” model to make the most money when operating an indoor playground or play cafe?
And my answer, for my business, is simple. We focus on parties. That is...
After helping dozens of indoor playground owners and prospective owners get their businesses up and running, I have noticed that the funding phase can be the most difficult part of the process. In fact, of the prospective owners I have worked with that did NOT end up making it to the finish line, most have cited insufficient funding as their reason for halting progress on their plans.
While insufficient funding can certainly be a very real issue you face on this journey, I would like to...
As an owner, I am constantly scrutinizing my business and making tweaks to our processes and systems to maximize our profits and elevate our clients’ experiences, and often forget to reflect on the immeasurable joy this venture has brought to our family.
Yes, there have been tough times-- lots of tears and many hours spent away from my family while getting our...
Many owners feel like marketing their business online is just putting posts up on Facebook, but there is SO much more to it than that. Marketing is building an email list, it’s having a high-converting website, it’s having a word-of-mouth marketing strategy, and it’s converting your customers with...
Exactly THREE years ago, my husband Chris and I were finally able to see almost a YEAR of our hard work come to life when we opened Climbing Vines Cafe & Play and hosted our first birthday party for a lucky little one!
Since then, we have hosted over 550 parties, held over 200 special events and classes, and greeted thousands of smiles that walked through our door.
It has undoubtedly been the most difficult, yet most rewarding...
This past week I learned that another play space in my area was closing its doors. In a letter posted to social media, the owner wrote, “Sadly, the business has not proven to be financially sustainable.” These words have been in my mind since I read them.
Being so close in proximity to my own business, I...
If you’re considering indoor playground or play cafe ownership, then let me be the first to congratulate you! You are likely daydreaming of this process because you are hoping to:
Spend more time with your family
Supplement your income, and
Create a positive and lasting impact in your community
Four years ago, I was in your exact spot. I was at my desk job with my newborn baby at home, feverishly researching the play-cafe business model during my lunch hours, consuming as much...
Hear (and see!) what's working for REAL indoor playground owners from inside of our Exclusive Play Maker Society Group.
For a Limited Time Only, I've included links inside this PDF guide so you can get ALL the details on what's been a hit for these businesses WITHOUT having to join or commit to our membership first!
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I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!